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Marketing you can trust
“Our favorite. This is
guaranteed to be the best video workout you’ve ever done.”
– Ladies’ Home Journal
“One of the ten best workouts ever made.”
– American Health
“Simply the best, most efficient and serious
workouts on the market.” – New York Post
“Great workout for anyone. Very motivating.
Excellent and easy to follow.” – Shape
These are only some of the comments made about The FIRM Workout Series
over the years.
Muscle confusion means shocking your body into new levels of fitness by alternating workouts. When you perform the same exercise routine every day, your body become accustomed to the same movements and you may reach a plateau where you are not seeing the results that you were expecting. I recommend purchasing 2 – 4 FIRM workouts and alternating each day. This is very effective and you WILL notice results. In fact, The FIRM guarantees that you will see visible results within 10 workouts.
The FIRM has “Total Body Aerobic Workout with Weights” tapes and also tapes/DVDs that focus on various parts of your body – legs, upper body and abs. They also offer “FIRM Parts.” These are tapes / DVDs that combine clips from various workouts into one session.
I have to say that I have a certain loyalty to the first video release of FIRM tapes that were produced in the 80s. These tapes featured Master Instructors, Susan Harris (she’s awesome!), Janet Jones, Sandahl Bergman, Jayne Poteet, Heidi Tanner, Kai Soremekun and LaReine Chabut. These were the first tapes in the series and they were way ahead of their time. Prior to using the FIRM, I had never heard of step aerobics, aerobic workout WITH weights, muscle confusion or plyometrics. These are all very common in workouts today. With regards to the step up aerobics, the FIRM went a step further and used a 14’ inch stool to reshape your hips and thighs “…like those of a racehorse,” the FIRM once
The firm originated in 1979 in South Carolina, when the first FIRM Studio was opened. The FIRM combined cardio and weight training and realized by doing this, people could not only burn fat but build muscle. Aerobic workouts without weight resistance can actually cause muscle loss which can cause weight gain because muscle burns fat.
I cannot say enough about the FIRM. The series delivers! Over the years, people have asked me how I have kept in shape and I would recommend the FIRM. Each time, a new “FIRM Believer” was born. I am now in my early 40s and with a combination of healthy eating (most of the time) and using the FIRM (except for a period of time when I slacked off), I have maintained a weight of between 125 – 135.
